Customer Lifecycle Journey of Splunk
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B2B marketing automation for PLG & AI-native companies


Inflection is a B2B marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.

Talk to sales

Nurture prospects and users

Send highly personalized messages with user and account product data without waiting on product or data teams. Guide your users to quicker product onboarding, increased product adoption, and generate more expansion pipeline.

Vs legacy marketing automation (Hubspot, Marketo)

Combine multiple programs together to create complex journeys on a single canvas

Native integration with data warehouses

Native Segment.io two-way sync

Personalize based on raw product data

Industry-first Nested Journeys

Scales to 100 million contacts and all their product data

No contact database limit to stay under

Single platform for both customers and prospects

"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."

William MacKay

Sr. Director, Growth Marketing

"Braze & Iterable are great if you’re B2C, but there’s no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."

Tyler Hinkle

Sr. Director, Revenue Operations

Vs B2C communication tools (Braze, Iterable, Customer.io)

Enterprise-grade bi-directional Salesforce connection

Account-based audiences, journeys, and emails

Salesforce data in audiences, journeys, and emails

Show pipeline impact from user communications with Salesforce campaign integration

Send alerts to sales owner

Onboarding & free-to-paid journeys that are both product and CRM aware

Send on behalf of AE and CSM

Single platform for both customers and prospects

Our approach

Our approach is one solution for prospect and customer communications. One that streamlines workflows, delivers a better experience to customers, is easier to manage, and overall less expensive.


Trusted and loved by the top GTM leaders

"Inflection has impressed with its overall platform flexibility and ability to action based on product usage. It has allowed for much greater efficiency from the GTM team without having to constantly bog down our data team with requests.”
Osman Sheikhnureldi
Head of GTM Systems
"Inflection.io is my clear answer as THE marketing automation 3.0 solution."
Mallory Lee
Vice President, Operations
"Inflection is a game changer for marketers and GTM teams."
Justin Gray
Co-Founder / Managing Director
"Before Inflection, we had no good way to market around usage thresholds—it was all manual list pulls. Being able to automate that changed everything, and we’ve seen incredible engagement as a result."
William MacKay
Sr. Director, Growth Marketing
"Inflection helps you build emails that get to the right people at the right time, to educate, alert, or nudge into the best next action."
Steven Dunston
Co-Founder / Chief Revenue Officer
"Inflection.io changed the game—it became our biggest lever for driving NRR. It turned our one-off, transactional emails into automated, product-led campaigns that actually moved the needle on usage and expansion."
Kris Rudeegraap
Co-CEO
"Inflection has enabled us to dramatically improve our trial activation, moving from time-based emails to product-event based nurtures."
Tyler Hinkle
Sr. Director, Revenue Operations
"Inflection has given me the power to reach our customers with relevant and contextual communications based on where they are in the adoption of our product."
Michelle Zajac
Lifecycle Marketing Manager

Move from personalization to contextualization to drive pipeline, adoption, and engagement

Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.

Get a single view of the customer with the new identity profile

Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns

Remove dependencies, so you can focus on what matters

Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.

Made to support unicorns, with scale-proof infrastructure

From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.

From the blog

Developer marketing succeeds when the product speaks for itself through documentation, community, and a frictionless product experience. The most effective DevTools companies prioritize usability, amplify community contributions, and ensure transparency in pricing and adoption. Traditional tactics like gated content or nurture emails rarely succeed with this audience. What wins is credibility, education, and seamless product experience.

We’re also proud to be the first and only B2B marketing automation platform to natively support all the major data warehouses–Snowflake, Redshift, BigQuery, and Databricks.

You can now trigger Inflection journeys based on what’s happening in your external tools like Zoom, Pendo, Clay, Marketo, and the list goes on. Introducing Inbound Webhooks, a powerful new way to connect external tools to Inflection.io in real time.

The Marketing Ops Guide to Product-Led Growth

All the insights a Marketing Ops pro needs to stay ahead with a PLG mindset that maximizes efficiency and business impact.

The Ultimate Guide To Adding PLG Motion To A Sales-Led Growth Company

Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.

PLG Motions Framework: The 3 Product-Led Motions

Product-led motion is not only free trial and freemium. Dive into the three different approaches you can take to be PLG and a framework that can help you decide.