What happened to Pardot? Is Salesforce shutting down (sunsetting) Pardot?

This article will be updated when information on Salesforce sunsetting Pardot is confirmed.
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A brief history of Pardot

Pardot launched in 2007 and quickly establish itself as a leader in the emerging B2B marketing automation category. In 2012, ExactTarget acquired Pardot for $95M. The next year Salesforce acquired ExactTarget and with it, Pardot.

Does Pardot still exist

Salesforce has subsequently shut down Pardot’s website and has retired the Pardot brand. The software formerly known as Pardot is now called Marketing Cloud Account Engagement. While the software exists, Pardot no longer exists.

‍Will Salesforce shut down Pardot

While the brand no longer exists, will the software be shut down at some point? We don’t know and there are currently no confirmed reports that this is planned. However, some customers believe that it will happen. Salesforce has shut down the Pardot website, shut down the Pardot brand, and they believe Salesfroce will at some point ask customers to switch to Marketing Cloud Account Engagement to the main Marketing Cloud marketing automation product.

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