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The modern B2B marketing automation platform

Inflection is a marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.

Built for the modern data stack

Bring in CRM and product data with the click of a button, with Inflection’s native zero-ETL functionality.

  • Stream in data from product events, Salesforce, and data warehouses
  • Syncs all events without needing to set up individual fields
  • Reduce dependency on engineering and product teams

Advanced B2B audience segmentation

Segment your audience with all your data to drive account adoption, expansion, and pipeline.

  • Account, Workspace, and People hierarchy support
  • Audiences based on CRM, product events, list membership, marketing activity, and more
  • Buying Group support to communicate and action accounts, not just contacts

Easily communicate with customers at scale

Whether it's a campaign for onboarding, adoption, revenue, or pipeline, Inflection gives you the tools to execute triggered and batch emails.

  • Full email and campaign reporting
  • Syncs all product events without needing to set up individual fields
  • Emails land with the right message at the right time

Complex journeys, all from a single canvas

Put customers on paths that improve onboarding, adoption, revenue expansion, and ENT pipeline.

  • Full account and user journey orchestration
  • Branching based on CRM or product
  • Industry-first "nested journeys" - no more chaining together campaigns

Move past one-size-fits-all with next gen personalization

With Inflection’s token builder, you’ll be able to send the right message at the right time for truly 1:1 communications.

  • Build personalization off CRM and product data
  • Excel-like functions to make powerful tokens
  • Tokens can reference other tokens unlocking deep personalization

Measure pipeline impact in Salesforce and Segment

Show the value of growth to the bottom line and get credit for all your hard work by connecting efforts to sales.

  • Automatically sync Salesforce Campaigns
  • Inflection data in Segment as a source
  • Understand impact of on pipeline and revenue

Send your first email in just a few days

We’ve built Inflection as a modern application, with high horsepower, a thoughtful experience, and we provide full onboarding support.

  • Easy implementation enabling speed to market
  • WYSIWYG experience across the entire platform
  • Simple and manageable user experience compared to legacy marketing automation

Attribution from the team that built Bizible

inflection.js and Salesforce campaign integration helps you optimize marketing and understand its impact.

  • Track where your leads are coming with UTM and channel tracking
  • Track “offline sources” with Salesforce campaigns
  • Included for free to all customers (not an add-on)

Peer into product events without having to ask data team

The product data explorer lets you be a "secret shopper" of your product and view all your product events in one place.

  • Reduced or no dependency on engineering or data teams
  • Ability to add descriptions for product events
  • Access to event tracking info and history

Execute content-led workflows with forms

Inflection handles classic marketing automation content workflows with a  forms API, or connect into Webflow and Formstack.

  • Use collated form submission data to build dynamic campaign audiences
  • Send to Salesforce to generate leads for sales team
  • Use form submissions for scoring

Support sales  with bi-directional Salesforce integration

Our bi-directional native integration with Salesforce lets you sync leads, contacts, and accounts seamlessly.

  • Build campaigns based on CRM and customer data
  • Complete control with selective sync and inclusion lists
  • Military-grade API handling and management

inflection.js web tracking enabled campaigns

Automatically email website visitors that visit key pages such as the pricing page or if they don’t submit the form on the demo page.

  • Generate pipeline website revisitors
  • Send on behalf of sales person
  • Contextual communications based on both Salesforce and product data

Built for B2B product-led data models

Create targeted campaigns and based on our account <> user <> org context - an industry first.

  • Execute campaigns on user, organization, and account level activity and information
  • Leverage user and organizational data at multiple levels

Pricing that beats Marketo’s

Companies with a significant number of contacts save big with Inflection. Lower costs by replacing Marketo or even moving just customer communications. Marketo + Inflection is often less expensive than just Marketo.

  • Marketed Contact pricing model means you’re not charged for dormant contacts like Marketo does
  • Fair, transparent pricing. See https://www.inflection.io/pricing