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See why leading companies switch to Inflection and fall in love with marketing again. With Inflection, you can focus on strategy and creativity, instead of activities, systems, and rule-based workflows.
Inflection is the only marketing automation solution natively built to handle both prospect and customer funnels. Consolidate your marketing automation and customer communication platforms into Inflection to save money and deliver a better experience.
Inflection was built in a new era, with improvements such as visual workflows, AI at its core, and support for large Salesforce instances.
Integrations with data warehouses enable you to drive free-to-paid conversion, onboarding, and expansion campaigns.
Inflection has AI at its core, allowing you to execute more campaigns, test more ideas, and focus on strategy.
Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.
Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns
Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.
From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.
Spending time having to remove contacts to stay under a “cap”.
Support tickets & queues, waiting for responses, and needing to wait for escalations.
Raising prices without adding incremental value.
Nickel and diming to squeeze you - activity limits, API limits, SFDC sync limits…
Large Salesforce instances slow down Marketo and require purchase of a higher tier.
Engineering resources towards integrating with Adobe stack.
Difficult to impossible to connect to non-Adobe CDPs like Segment or a data warehouse.
Stale, clunky UX that requires specialized training to be able to use.
Yes, Inflection is an alternative to Marketo. Inflection is a B2B marketing automation platform like Marketo, and many customers have switched from Marketo to Inflection. Inflection also brings new and unique functionality to the space, including being able to leverage data from data warehouses and also an AI layer that enables agents to work on behalf of humans, such as building audiences, emails, and campaigns.
Inflection.io is the same in a lot of areas and different in others. Inflection.io is a B2B marketing automation product with a robust Salesforce integration, just like Marketo. However, Inflection.io was built nearly 20 years after Marketo, and supports a broader set of data sources such as data warehouses and CDPs and also was built to be AI-native at its core. For example, the AI layer in Inflection enables agents to work on behalf of humans, such as building audiences, emails, and campaigns.
Yes, users prefer Inflection.io over Marketo. According to G2*, Inflection.io consistently outscores Marketo. Inflection holds an overall rating of 4.9 compared to a 4.1 for Marketo. Additionally, Inflection outscores Marketo on a number of dimensions including meets requirements, ease of use, ease of setup, ease of admin, quality of support, product direction, and overall marketing automation features.
While Inflection.io started as a product primarily to serve product-led companies, Inflection.io now serves a broad set of B2B companies, including sales-led SaaS companies and AI-native companies.
Yes, companies often replace Marketo with Inflection.io.
