Where does Inflection fit in my stack? We hear this a lot, and to make it easy for you we’ve created this page to help you understand how our customers today use Inflection with their existing tools.
Our vision is for one platform to seamlessly communicate with your prospects and customers.
Simply, Inflection is a marketing automation solution for the modern data stack. It is already by far the best solution for communicating with your customers and users, handling campaigns such as onboarding, free-to-paid conversion, automated revenue and pipeline expansion emails, and more.
Inflection integrates with Salesforce as you would expect from an enterprise-grade B2B marketing automation like Marketo, but also has some first-class integrations with product data providers (e.g. Segment) and data warehouse providers (e.g. Snowflake). Inflection’s native two-way Salesforce integration is just what you would expect from true-B2B marketing automation, and is not just a simple connector like in B2C tools.
With this combined data set, customers use Inflection for both their prospect funnel and their customer/users funnel. Inflection has a direct feed into identity, account, and ownership information from Salesforce, as well as product usage and other rich data sets from product data or the data warehouse.
Customers with longstanding B2B marketing automation instances (e.g. Marketo) generally start by deploying Inflection alongside their existing marketing automation, which handles sales-led activities such as webinars, prospect communications, and lead management where Inflection would handle communications to users/customers such as onboarding, newsletters, adoption, free-to-paid, and generating enterprise pipeline/expansion opportunities.
Additionally, since Inflection has prospect workflow capabilities, many customers choose to consolidate some or even all existing marketing automation workflows into Inflection. This helps them lower costs, reduce MOPs management overhead, and have one place to see campaign performance and manage leads and users. Deploying alongside existing marketing automation allows for a more seamless transition without a quick - and sometimes very painful - “rip and replace.” Just pick a few campaigns each month and move them over.
