Where does Inflection fit in my stack? We hear this a lot, and to make it easy for everyone we’ve created this page to help you understand how Inflection customers today use Inflection with their existing tools.
Inflection is all about helping you send the right message at the right time to drive better onboarding, free-to-paid conversions, activation, product adoption, and driving enterprise pipeline from your customers and users.
Inflection sits on top of BigQuery to run marketing and customer communications at scale powered by the data collected in the data warehouse. BigQuery customers are using Inflection to run their product-led campaigns.
Marketo is very good at prospect workflows and Inflection is very good at user/customer workflows. Inflection will be adding prospect workflow support - such as lead management, webinars, etc - later in 2023. Customers can then choose to consolidate all marketing automation to Inflection or continue to run Inflection alongside Marketo.
Inflection’s native integration with BigQuery makes it very easy to set it up and bring in product activity data in just a few minutes.
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Inflection’s BigQuery integration unlocks an unlimited number of possibilities to build and run various hyper-personalized marketing campaigns using product activity data.
BigQuery centralizes data collected from sources like the product, CRM, and external data sources. With Inflection integrated with BigQuery, customers can operationalize the data warehouse to run automated product-led campaigns that are highly personalized and contextual.
