"In a product-led growth (PLG) company, Marketing Ops is not just an operational role; it’s the strategic engine that powers growth by ensuring that every marketing effort is data-driven, efficient, and aligned with product goals.
As PLG companies rely on their products to attract and retain customers, marketing operations or MOPs plays a crucial role in integrating the right tools, optimizing workflows, and managing data to enable scalable success. This topic deserves a deep dive, and this ebook does precisely that."
