Inflection is a marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.
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Send highly personalized messages with user and account product data without waiting on product or data teams. Guide your users to quicker product onboarding, increased product adoption, and generate more expansion pipeline.
"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."
"Braze & Iterable are great if you’re B2C, but there’s no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."
Put customers on journeys that improve conversions and create net new pipeline informed by what they are doing in your product.
"Inflection helped us tie our email activity to product activity, boosting our onboarding open rate by 9% and doubling our engagement rate. Overall it has reduced time to activation for our users and is a powerful tool to let us run growth experiments."
Kim Lu
Growth
Voiceflow
“Inflection’s automated QBR campaigns are a brilliant way for us to reach the broader buyer committee - especially those that don't attend our live QBRs."
MH Lines
CEO
Stack Moxie
"Inflection helps us deliver content in context, enabling automated conversations that help us drive higher engagement and increase pipeline quality in ways that weren't possible for us previously."
Bryan Zirkel
Vice President, Customer Experience & Growth
Sauce Labs
“Inflection helps us maintain a personal relationship with tens of thousands of users. We’d have to hire many more CSMs to have that same level of engagement we do today.”
Jocelyn Brown
Head of Customer Success and Sales
Hypercontext
Our vision is to build the one solution for prospect and customer communications. One that streamlines workflows, delivers a better experience to customers, is easier to manage, and overall less expensive.
Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.
Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns
Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.
From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.
Both Marketo and Pardot have their strengths, especially when integrated with CRM systems like Salesforce, but for growing B2B SaaS companies, the real question isn’t just which one is better—but whether either is built for the future.
Pardot, now branded as Salesforce Marketing Cloud Account Engagement, has been a go-to choice for businesses, particularly those already using Salesforce CRM. However, many B2B SaaS companies are finding that Pardot doesn’t quite keep up with their marketing automation needs.
Marketo, like other marketing automation vendors, historically has priced on the number of contacts/leads a customer puts into Marketo’s “contact database” plus any add-on modules a customer may purchase such as ABM or content personalization. However, since Adobe purchased Marketo in 2018, additional pricing mechanisms have been introduced.
All the insights a Marketing Ops pro needs to stay ahead with a PLG mindset that maximizes efficiency and business impact.
Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.
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Product-led motion is not only free trial and freemium. Dive into the three different approaches you can take to be PLG and a framework that can help you decide.
