The Marketing Ops Guide to Product-Led Growth
Get your copy!
The modern B2B marketing automation platform


Inflection is a marketing automation platform that lets you activate your product data and data warehouse to drive more pipeline, product adoption, and revenue expansion, all from one platform.

Talk to sales

Nurture leads and users

Send highly personalized messages with user and account product data without waiting on product or data teams. Guide your users to quicker product onboarding, increased product adoption, and generate more expansion pipeline.

Vs legacy marketing automation (Hubspot, Marketo)

Combine multiple programs together to create complex journeys on a single canvas

Native integration with data warehouses

Native Segment.io two-way sync

Personalize based on raw product data

Industry-first Nested Journeys

Scales to 100 million contacts and all their product data

No contact database limit to stay under

Single platform for both customers and prospects

"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."

William MacKay

Sr. Director, Growth Marketing

"Braze & Iterable are great if you’re B2C, but there’s no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."

Tyler Hinkle

Sr. Director, Revenue Operations

Vs B2C communication tools (Braze, Iterable, Customer.io)

Enterprise-grade bi-directional Salesforce connection

Account-based audiences, journeys, and emails

Salesforce data in audiences, journeys, and emails

Show pipeline impact from user communications with Salesforce campaign integration

Send alerts to sales owner

Onboarding & free-to-paid journeys that are both product and CRM aware

Send on behalf of AE and CSM

Single platform for both customers and prospects

Use Cases

Pipeline

Generate enterprise pipeline from your existing customers

Put customers on journeys that improve conversions and create net new pipeline informed by what they are doing in your product.

Activation

Deliver aha moments that drive long term retention

"Inflection helped us tie our email activity to product activity, boosting our onboarding open rate by 9% and doubling our engagement rate. Overall it has reduced time to activation for our users and is a powerful tool to let us run growth experiments."

Kim Lu
Growth
Voiceflow

Retention

Reach execs and bring users back into the product

“Inflection’s automated QBR campaigns are a brilliant way for us to reach the broader buyer committee - especially those that don't attend our live QBRs."

MH Lines
CEO
Stack Moxie

Expansion

Develop new opportunities out of thin air

"Inflection helps us deliver content in context, enabling automated conversations that help us drive higher engagement and increase pipeline quality in ways that weren't possible for us previously."

Bryan Zirkel
Vice President, Customer Experience & Growth
Sauce Labs

Scaled Success

Superpowers for your team

“Inflection helps us maintain a personal relationship with tens of thousands of users. We’d have to hire many more CSMs to have that same level of engagement we do today.”

Jocelyn Brown
Head of Customer Success and Sales
Hypercontext

Our vision

Our vision is to build the one solution for prospect and customer communications. One that streamlines workflows, delivers a better experience to customers, is easier to manage, and overall less expensive.


Trusted and loved by the top GTM leaders

"Inflection has impressed with its overall platform flexibility and ability to meet the needs of our high-growth company!"
Osman Sheikhnureldi
Head of GTM Systems
"Inflection has enabled us to reach our customers at key milestones in their journey."
Amy Schwartz
Sr. Customer & Product Marketing Manager
"Inflection.io is my clear answer as THE marketing automation 3.0 solution."
Mallory Lee
Vice President, Operations
"Inflection.io listens to what their audience needs and builds it to work."
Chloe Pott
Founder
"Inflection is a game changer for marketers and GTM teams."
Justin Gray
Co-Founder / Managing Director
"After switching to Inflection, we’ve been able to launch programs to our users unlike anything we’ve been able to do before."
William MacKay
Sr. Director, Growth Marketing
"Inflection.io will be disruptive in the automation space for those with a PLG motion."
Paul Johnson
Sr. Director Marketing Operations & Analytics
"Inflection is making our jobs easier by providing a tool to help solve some pressing issues in the marketplace."
Lauren Aquilino
CEO, Founder
"Inflection helps you build emails that get to the right people at the right time, to educate, alert, or nudge into the best next action."
Steven Dunston
Co-Founder / Chief Revenue Officer
"Inflection has enabled us to dramatically improve our trial activation, moving from time-based emails to product-event based nurtures."
Tyler Hinkle
Sr. Director, Revenue Operations
"Inflection has given me the power to reach our customers with relevant and contextual communications based on where they are in the adoption of our product."
Michelle Zajac
Lifecycle Marketing Manager
"When my clients struggle with siloed data, complex data models, and syncing product data into their MAP, I point them to Inflection."
Sydney Mulligan
Co-Founder, COO
"Features like 1:1 lead nurturing using AI, lead journeys, 'next best action,' and personalized content journeys have blown my mind."
Arjun Pillai
Co-founder & CEO

Move from personalization to contextualization to drive pipeline, adoption, and engagement

Deliver tailored marketing campaigns across the customer lifecycle with an audience and token builder purpose built for product-led growth. Drive adoption, revenue expansion, and create delightful product engagements.

Get a single view of the customer with the new identity profile

Native integrations to your product activity data and CRM allow us to stream all the data from the source, no SQL required. Inflection’s unification engine then combines into a single view for executing impactful marketing campaigns

Remove dependencies, so you can focus on what matters

Inflection was built for marketers, with self-service functionality. From interacting with product data to building personalization tokens, with no SQL or scripting required.

Made to support unicorns, with scale-proof infrastructure

From being able to support 100 million contacts and billions of product activity events to being built with exacting security standards such as SOC 2, CCPA, and GDPR compliance, Inflection can support you today and tomorrow.

From the blog

Both Marketo and Pardot have their strengths, especially when integrated with CRM systems like Salesforce, but for growing B2B SaaS companies, the real question isn’t just which one is better—but whether either is built for the future.

Pardot, now branded as Salesforce Marketing Cloud Account Engagement, has been a go-to choice for businesses, particularly those already using Salesforce CRM. However, many B2B SaaS companies are finding that Pardot doesn’t quite keep up with their marketing automation needs.

Marketo, like other marketing automation vendors, historically has priced on the number of contacts/leads a customer puts into Marketo’s “contact database” plus any add-on modules a customer may purchase such as ABM or content personalization. However, since Adobe purchased Marketo in 2018, additional pricing mechanisms have been introduced.

The Marketing Ops Guide to Product-Led Growth

All the insights a Marketing Ops pro needs to stay ahead with a PLG mindset that maximizes efficiency and business impact.

The Ultimate Guide To Adding PLG Motion To A Sales-Led Growth Company

Thinking about adding the power of product-led growth to your sales-led business? This 101 is all you need to get started.

PLG Motions Framework: The 3 Product-Led Motions

Product-led motion is not only free trial and freemium. Dive into the three different approaches you can take to be PLG and a framework that can help you decide.