PLG Framework

The PLG framework, which stands for Product-Led Growth framework, is a methodology that focuses on enabling products to drive growth within a company. At its core, this framework is based on the belief that the product itself can serve as the primary driver of customer acquisition, conversion, and retention, rather than relying solely on traditional marketing and sales tactics. The PLG framework emphasizes the importance of offering a highly valuable and user-friendly product that effectively attracts and engages customers, leading to organic growth and an increase in revenue. By prioritizing the product experience and leveraging data-driven insights, companies can successfully implement the PLG framework and achieve sustainable growth.