PLG Funnel

PLG funnel stands for Product-Led Growth funnel, which is a marketing strategy that focuses on the product itself as the primary driver of customer acquisition and retention. Unlike traditional marketing funnels that rely heavily on sales and marketing efforts, PLG funnel leverages the product experience to attract, engage, and convert users. The key stages of the PLG funnel include product activation, expansion, and advocacy. In the activation stage, users are encouraged to try the product and experience its value. The expansion stage focuses on converting free or trial users into paying customers through upselling and cross-selling techniques. Finally, the advocacy stage aims to turn satisfied customers into product evangelists who promote and refer the product to others. By prioritizing the user experience and the value of the product, PLG funnel offers an efficient and customer-centric approach to growth and business success.