PLG In Marketing

PLG (Product-Led growth) is a marketing strategy that focuses on the product itself as the main driver of growth and customer acquisition. Unlike traditional marketing methods that heavily rely on sales and marketing efforts, PLG places a strong emphasis on creating a seamless user experience and product adoption that naturally leads to customer acquisition and expansion. This approach involves incorporating marketing techniques directly into the product, such as free trials, self-service onboarding, and in-product tutorials, to attract and retain customers. By building an exceptional product that speaks for itself and allowing users to experience its value firsthand, PLG aims to generate organic growth, increase customer loyalty, and drive revenue.