PLG Startups

PLG startups, also known as Product-Led Growth startups, are a new breed of companies that place product usage and customer experience at the forefront of their growth strategy. Unlike traditional sales-led companies, PLG startups focus on building a product that is intuitive, easy to adopt, and delivers value from the very first interaction. This approach enables them to leverage the product itself as the primary driver of customer acquisition, retention, and expansion. PLG startups use various tactics such as freemium models, self-service onboarding, and in-product virality to drive organic growth and create a network effect. By prioritizing the product experience and enabling customers to derive value early on, these startups are able to fuel rapid growth and establish a strong user base.