PLG Vs Sales-Led Growth

PLG (Product-Led Growth) and Sales-led Growth are two strategies used by companies to drive growth and acquire new customers. PLG focuses on the product itself, with the aim of creating a self-serve experience that allows users to easily onboard and experience value without the need for heavy sales involvement. This approach often relies on product metrics and user referrals to drive adoption and expansion. On the other hand, Sales-led Growth places a heavier emphasis on a traditional sales approach, where a dedicated sales team takes a proactive role in generating leads and closing deals. This strategy often involves more personalized interactions with potential customers and a focus on relationship building. Both approaches have their own advantages and can be effective depending on the company's products, target market, and competitive landscape.