Product-Led Flywheel

The product-led flywheel is a strategic approach aimed at driving growth and customer acquisition through product usage and adoption. It is a customer-centric model where the product is the main driver of growth and acts as a catalyst for acquiring, activating, and retaining customers. The approach involves delivering a valuable and engaging product experience that attracts users and encourages them to explore, engage, and ultimately become loyal customers. By focusing on product-led growth, companies can create a flywheel effect where satisfied customers drive further adoption, which, in turn, attracts more customers and fuels growth. This approach places a strong emphasis on product features, user experience, and customer satisfaction to build a self-sustaining growth engine.