Product-Led Growth

Product-led growth (PLG) is a business strategy that focuses on the product itself as the primary driver of customer acquisition, conversion, and retention. In a product-led growth model, the product's value proposition is so compelling that it pulls customers in, encourages them to try the product, and ultimately leads to them becoming paying customers. This approach relies on a self-service sales model, where the product is designed to be intuitive and easy to use, and users are encouraged to share their positive experiences with others. By prioritizing the product experience and emphasizing its value, PLG can create a self-sustaining growth engine that fuels ongoing customer acquisition and revenue growth.