Product-Led Growth Metrics

Product-Led Growth (PLG) metrics are key performance indicators (KPIs) that help measure and analyze the success of a company's product-led growth strategy. PLG focuses on leveraging the product itself to drive user acquisition, activation, retention, and expansion. The metrics commonly used to evaluate PLG include Bookings, Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Monthly Active Users (MAU), Net Promoter Score (NPS), Conversion Rate, and Churn Rate. By tracking these metrics, companies can gain insights into user behavior, identify areas for optimization, and make data-driven decisions to drive sustainable growth. PLG metrics also allow companies to compare the effectiveness of different acquisition channels, measure the impact of product releases, and understand the overall health of the customer base. Ultimately, using PLG metrics enables companies to continuously improve their product and drive business growth.