What Is Product-Led Growth Strategy

Product-led growth is a strategy that focuses on using the product itself to drive customer acquisition, adoption, and retention. Unlike traditional sales-led or marketing-led approaches, product-led growth puts the product at the forefront of the strategy. This means that companies prioritize building a high-quality product that provides an exceptional user experience and delivers value to customers from the onset. By doing so, businesses aim to create a seamless and enjoyable user journey that encourages customers to explore, adopt, and ultimately become advocates for the product. Leveraging this strategy can lead to reduced customer acquisition costs, increased customer satisfaction, and ultimately, accelerated business growth.