11 categories and around 50 vendors
This year, we have witnessed many more new tools coming to the market to support companies running PLG motion. We included new categories in this guide for you to pick the right tools for all your needs. Here's what to expect in our latest and more expansive list
“In our line of work, we often work with customers who have a bottoms-up/freemium model but are running something like HubSpot - which means they cannot scale/create product event-based emails & triggers because those tools are not designed for high-volume users. This leads to missed opportunities & bottlenecks for growth. The tech stack you use should "support" the company's GTM motion. The wrong tool is not only an opportunity cost but significant marketing debt that needs to be paid off as the company scales up.“
