3 Ways Marketing Can Impact NRR with Modern Marketing Automation

The SaaS benchmarks are out and the average NRR at a public SaaS company is 110%. Yet most startups I talk to struggle even for 100%. But what can marketing do about it?

Here are 3 ways marketing can impact NRR:

1️⃣ Have marketing leadership take NRR as a metric.

“What gets measured gets done.” If marketing is held accountable for some part of NRR, then it will move.

2️⃣ Have marketing own product onboarding emails.

Marketing is naturally good at email journeys to drive conversions. One Inflection.io customer switched onboarding from a daily drip campaign to one based on product behaviors leveraging our modern marketing automation capabilities. The result is an 80% increase in free-to-paid conversions.

3️⃣ Deputize someone to own post-signup micro-campaigns.

Triggered campaigns like

• Upsell email if someone tries to use a feature not in their plan, or
• A “week in review” email that recaps all the great value the customer is getting with your product, or
• A reminder email if someone clicks upgrade and doesn’t finish(one customer implemented this and is making an extra $100K+ ARR every year from a few hundred emails).

A modern marketing automation platform can identify these opportunities and leverage them.

Net Revenue Retention (NRR) is one of the critical metrics for sustained growth in SaaS, reflecting both customer satisfaction and expansion opportunities. Marketing can play a pivotal role in improving NRR by driving effective onboarding, engaging post-signup campaigns, and ensuring customers experience the product's value. If you are wondering how you should request a marketing automation demo today to learn how Inflection can help.