Inflection.io Announces Advanced Web Tracking

We’re excited to announce the general availability of our newest feature - web tracking via Inflection’s own .js tracking. Inflection users can now get insights and operationalize the insights on their prospects’ and customers’ web activity to tailor warm outbound, nurture campaigns, enhance lead scoring, and more. 

Additionally, customers don’t need to wait for a form fill to associate web activity with contacts. Inflection can now identify and track the website activities of a contact if they click any website link in an email sent out from Inflection. This means you can now tie anonymous website visits to specific email addresses, unlocking a new level of personalization and targeted engagement.

Unlike other marketing automation platforms, our web tracking functionality tracks the web activity of users submitting any type of forms on a website (Formstack, Webflow forms, Typeforms, HubSpot forms, Marketo forms, web forms, etc.), not just our own forms. 

Warm Outbound Campaigns Based On Real-Time Website Interactions  

Inflection’s web tracking functionality unlocks the ability to build powerful warm outbound campaigns based on real-time website interactions. 

You can set up an automated email campaign when someone visits specific pages on your website, but doesn’t not request a demo. For example, a target account visited your pricing page and demo page, but exited the website without submitting the demo form. With Inflection, you can build a dynamic audience list satisfying the set criteria as shown in this screenshot: 

With this campaign, you can promptly reach out to a warm prospect and thereby increase your chances of building an opportunity out of it. 

Refined Lead Management and Qualification

Another example is using website visit data for lead scoring and qualifying prospects when they are warm. 

You can set up an operational campaign like the following for storing web visit information on custom fields and sync them to Salesforce and use it for lead scoring and lead tracking purposes. 

With real-time web tracking, you can create warm outbound campaigns, precisely target prospects based on their interactions, and refine your lead scoring and qualification processes. Inflection.io's web tracking not only boosts your ability to connect with potential customers but also eventually helps you transform those connections into opportunities. 

We are thrilled to bring this feature to our users and can't wait to see how you will use it to run creative warm outbound and automated outreach campaigns. Request a demo to see it now.