The 5 Best B2B SaaS Marketing Newsletters You Should Be Reading

Staying updated on the latest research, tried and tested frameworks, and deep insights can be the difference between leading the market or playing catch-up in SaaS. The best way to stay informed is by subscribing to newsletters that provide actionable advice, case studies, and industry trends.

Below are five must-read newsletters that will keep a B2B marketer in SaaS at the top of the game.

1. PLGTM Insider

If you’re intrigued by product-led marketing or want to learn about aligning marketing with product data, PLGTM Insider is your go-to source. From research-driven insights to real-world success stories, this newsletter equips SaaS marketers with strategies that connect product growth with go-to-market execution. Better user onboarding to the latest research in GTM frameworks, PLGTM Insider offers valuable takeaways from industry influencers for B2B marketers looking to stay ahead.

2. MKT1

Led by marketing experts Emily Kramer and her co-founder Kathleen Estreich, MKT1 focuses on helping early-stage SaaS startups build world-class marketing engines. With over 15 years of experience as Head of Marketing at high-growth companies like Asana and Carta, Emily provides readers with actionable strategies and frameworks that can transform early-stage and growth-stage marketing efforts. It’s especially valuable for marketers looking to scale efficiently while navigating the unique challenges of early-stage growth.

3. Demand Curve Newsletter

Brought to you by the team at Demand Curve, this newsletter shares advanced growth strategies for B2B SaaS companies. It’s filled with high-quality advice on scaling user acquisition, funnel optimization, and lead conversion. The Demand Curve Newsletter is especially popular with B2B growth marketers who need tactical and data-driven insights to fuel their company's revenue engine.

4. Full-Funnel B2B Marketing

When it comes to long-term lead generation, nurturing, and demand generation specifically for B2B SaaS companies, the Full-Funnel B2B Marketing newsletter is a favorite. Authored by Andrei Zinkevich, it dives deep into account-based marketing (ABM), pipeline development, and actionable SaaS growth strategies. Full-Funnel B2B Marketing is perfect for marketers looking for detailed advice on sales-marketing alignment and conversion optimization.

5. Marketing Powerups

If you’re looking for tactical tips to boost your marketing performance, Marketing Powerups by Ramli John offers an exceptional blend of growth-focused strategies. It provides easy-to-apply tips that can help you ramp up demand generation and product marketing, two key areas for B2B SaaS growth. Whether you’re refining a growth experiment or optimizing landing pages, Marketing Powerups will provide insights that can be put into action immediately.

Bonus: Newslepear

A bit more niche, Newslepear is ideal for marketers in the developer tool space. It covers topics like how to conduct market research on platforms like Reddit and Hacker News, as well as best practices for building effective go-to-market strategies for developer tools. The newsletter is particularly valuable for marketers aiming to optimize long sales cycles and complex developer-focused products.

Why You Should Subscribe

Each of these newsletters provides a unique perspective on B2B SaaS marketing, offering actionable advice that can help you drive growth and stay ahead of the curve. Whether you’re focused on product-led initiatives, refining your ABM strategies, or fine-tuning your demand gen engine, subscribing to these newsletters will equip you with the insights needed to succeed in the fast-moving SaaS world.

Make sure to subscribe to PLGTM Insider and level up your marketing approach today!