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The integration between Amplitude and Ortto, a robust marketing automation platform, signifies a strategic collaboration poised to revolutionize data-driven marketing efforts. Amplitude's advanced analytics capabilities seamlessly integrate with Ortto, enhancing data connectivity and optimizing marketing workflows. This partnership empowers businesses utilizing Ortto's marketing automation platform to leverage Amplitude's rich user behavior insights. This integration ensures a seamless exchange of data, allowing marketers to craft more targeted and effective campaigns based on a deep understanding of user interactions.
This integration guide will walk you through the steps required to integrate Amplitude, a popular analytics platform, with Ortto, a powerful customer engagement tool. By integrating these two platforms, you can leverage the insights gathered from Amplitude to create personalized and targeted campaigns in Ortto, enhancing your customer engagement and driving better results.
Before proceeding with the integration, ensure that you have the following:
1. An active Amplitude account with administrative privileges.
2. Access to the Ortto platform with administrative privileges.
3. Basic knowledge of Amplitude and Ortto functionalities.
To establish a connection between Amplitude and Ortto, you need API keys from both platforms. Follow the steps below to obtain the necessary keys:
1. In Amplitude:
a. Log in to your Amplitude account.
b. Go to the "Settings" section and click on "Projects."
c. Select the project you want to integrate with Ortto.
d. Navigate to the "API Keys" tab.
e. Click on "Create New API Key" and provide a name for the key.
f. Copy the generated API key as it will be needed in the next steps.
2. In Ortto:
a. Log in to your Ortto account.
b. Go to the "Settings" section and click on "Integrations."
c. Select "Amplitude" from the available integrations.
d. Enter the API key obtained from Amplitude and save the configuration.
To send relevant events from Amplitude to Ortto, you need to configure event tracking in Amplitude. Follow the steps below:
1. In Amplitude:
a. Go to the "Settings" section and click on "Projects."
b. Select the project integrated with Ortto.
c. Navigate to the "Event Definitions" tab.
d. Define or modify the events you want to track and send to Ortto.
e. Ensure that the events you want to track are marked as "Tracked."
To ensure that the integration is working correctly, follow the steps below to test the connection:
1. In Amplitude:
a. Generate some test events in your application or simulate them using Amplitude's event tracking tool.
b. Verify that the events are being tracked and displayed correctly in the Amplitude dashboard.
2. In Ortto:
a. Log in to your Ortto account.
b. Navigate to the "Dashboard" or "Campaigns" section.
c. Check if the events sent from Amplitude are visible in Ortto.
If the events are successfully tracked and displayed in both Amplitude and Ortto, the integration is functioning correctly.
Now that the integration is set up, you can leverage the insights gathered in Amplitude to create personalized and targeted campaigns in Ortto. Use the data collected in Amplitude to segment your users, define triggers, and design engaging campaigns within Ortto.
By integrating Amplitude with Ortto, you can seamlessly utilize the analytics data from Amplitude to enhance your customer engagement strategies in Ortto. Leverage the power of both platforms to create personalized, data-driven campaigns that drive better results and improve overall customer satisfaction.
