B2B PLG

B2B PLG, short for Business-to-Business Product-Led Growth, is a strategy that focuses on driving growth by leveraging the product to acquire, activate, and retain customers. Unlike traditional sales-driven approaches, B2B PLG emphasizes providing value through the product itself. This strategy aims to enable self-serve experiences that empower potential customers to explore, understand, and adopt the product independently. By creating a seamless user experience and demonstrating the value of the product upfront, B2B PLG fosters efficient customer acquisition, increased customer satisfaction, and higher retention rates. This approach brings together marketing, product, and customer success in a cohesive structure to drive growth and profitability in the B2B market.