PLG Customer Journey

PLG, or Product-Led Growth, is a strategy that focuses on using the product itself as a driving force for business growth. The PLG customer journey begins with the awareness stage, where potential customers become aware of the product through various marketing efforts. Once they are aware of the product, they move into the consideration stage, where they start to evaluate its features and benefits. In the activation stage, customers begin to use the product, and it is crucial to provide a seamless onboarding experience to ensure they get value from it quickly. The next stage is expansion, where customers start to explore additional features and potentially upgrade their subscription. Finally, the advocacy stage involves customers becoming loyal advocates, spreading the word about the product and driving referrals. Throughout the PLG customer journey, it is vital to continuously measure and analyze user behavior and feedback to optimize and improve the product experience.