PLG Pricing

PLG pricing refers to the pricing model used by PLG (Product-Led Growth) companies. In this model, the focus is primarily on the product itself to attract and engage users, rather than relying heavily on traditional sales and marketing tactics. The pricing strategy for PLG companies often revolves around offering a freemium model, where a basic version of the product is provided for free, and additional premium features or functionality are offered at a cost. This approach allows users to experience the value of the product before making a purchasing decision, creating a low barrier to entry and encouraging user adoption. The primary goal of PLG pricing is to drive user growth, increase product usage, and ultimately convert free users into paying customers.