PLG Sales Funnel

The PLG (Product-Led Growth) sales funnel is a modern approach to sales that focuses on allowing the product itself to drive growth and generate sales. This methodology centers around providing a free and simple user experience at the top of the funnel, where potential customers can easily discover and explore the product. By offering a self-service trial or freemium version, the goal is to create a low friction entry point that entices users to try the product. As they use the product and realize its value, they are encouraged to upgrade or purchase additional features. With a strong emphasis on user adoption and meeting customer needs, the PLG sales funnel aims to build trust and loyalty and ultimately convert users into paying customers.