What Is Product-Led Sales

Product-led sales is a sales methodology that focuses on the product itself as the primary driver of sales. In this approach, the product is designed and developed in such a way that it can sell itself, without heavy reliance on traditional sales tactics. The focus is shifted towards building a high-quality product that can effectively demonstrate its value to potential customers, leading to a more self-guided sales process. Product-Led sales strategies often involve providing free trials, freemium models, and product-driven marketing campaigns to showcase the product's capabilities and benefits. By allowing the product to take center stage, companies adopting this approach aim to drive growth by leveraging the value and satisfaction customers experience through using the product itself.