What Is PLG Marketing

PLG marketing, also known as Product-Led Growth marketing, is a strategy where businesses focus on using their product as the main driver of acquisition, activation, and retention of customers. Rather than relying solely on traditional marketing tactics such as paid advertising or sales outreach, PLG marketing emphasizes providing value, seamless onboarding, and a delightful user experience to enable customers to discover and adopt the product on their own. By optimizing the product's user interface, creating a frictionless user experience, and incorporating data-driven insights, PLG marketing aims to increase user engagement, drive growth, and build a loyal customer base. This approach leverages the product as a marketing tool, as satisfied customers often serve as advocates and refer the product to others, organically driving further growth. Overall, PLG marketing focuses on empowering customers to explore and experience the value of a product, leading to scalable and sustainable business growth.