GTM Operations Job Description + Key Responsibilities

The GTM Operations role is gaining traction in the job market, and more B2B businesses are hiring for GTM Ops roles - including specialist, manager, and operations roles. If you are hiring for a GTM Operations role or if you are curious to know the responsibilities of a GTM Ops professional, refer to this sample job description of GTM Operations Specialist role:

Job Overview

In GTM Operations, you will play a critical role in breaking down silos, streamlining processes, and enhancing the overall customer journey. You will work closely with cross-functional teams to optimize and align operational processes, driving efficiency and ensuring a cohesive experience for both prospects and customers.

Key Responsibilities

Collaborate with SalesOps, MarketingOps, and RevOps to unify processes and eliminate silos, fostering a collaborative GTM environment.
Analyze and streamline workflows across teams to enhance the customer journey from awareness to retention.
Consolidate tools and systems to reduce overhead and better leverage data across the GTM funnel
Work with GTM leadership to set and execute strategic goals, develop shared KPIs, and measure operational impact.
Lead projects aimed at identifying and solving bottlenecks or operational challenges within the GTM system.

Requirements:

Strong understanding of the customer journey and the role of different GTM functions in driving growth.
Proven experience in process optimization, tool consolidation, and strategic operational planning.
Excellent communication and collaboration skills, with a demonstrated ability to work cross-functionally.
Strong analytical skills with the ability to assess data, identify trends, and drive informed decisions.
Experience with CRM systems, marketing automation tools, and other relevant operations software including new GTM Ops tools such as Inflection.io