Integration is a vital aspect of modern businesses, enabling seamless data flow and communication between different platforms. One such integration that has gained significant attention is the connection between Segment and Iterable. Segment, a customer data infrastructure tool, acts as a central hub for collecting, managing, and routing customer data, while Iterable, a leading growth marketing platform, empowers businesses to engage and interact with their customers through personalized messaging across various channels. This integration between Segment and Iterable offers businesses an unparalleled opportunity to leverage their customer data effectively, enabling them to create targeted and impactful marketing campaigns that drive growth and enhance customer experiences. With this powerful integration, businesses can unlock the true potential of their customer data, delivering personalized and relevant messaging that resonates with their audience, ultimately leading to increased customer engagement, retention, and revenue.
This guide will walk you through the process of integrating Segment with Iterable, enabling you to send customer data collected through Segment to Iterable for targeted marketing campaigns. By following these steps, you will be able to seamlessly transfer your customer data from Segment to Iterable, ensuring a smooth and efficient integration.
Step 1: Set up an Iterable Account
Before you can integrate Segment with Iterable, you need to have an active Iterable account. If you don't have one, sign up for an account at https://iterable.com/.
Step 2: Obtain Segment API Keys
To integrate Segment with Iterable, you will need to obtain your Segment API keys. Follow these steps to retrieve your API keys:
1. Log in to your Segment account at https://app.segment.com/.
2. Navigate to the "Sources" tab.
3. Select the source you want to integrate with Iterable.
4. Click on the "Settings" tab.
5. Scroll down to the "API Keys" section.
6. Copy the "Write Key" for the source.
Step 3: Configure Iterable in Segment
Now that you have your Iterable API keys, you need to configure Iterable as a destination in Segment. Follow these steps to set up Iterable in Segment:
1. Log in to your Segment account at https://app.segment.com/.
2. Navigate to the "Destinations" tab.
3. Click on "Add Destination" and search for "Iterable".
4. Select "Iterable" from the list of available destinations.
5. Enter a name for the destination, such as "Iterable".
6. Paste your Iterable API key in the "API Key" field.
7. Click on "Save".
Step 4: Map Segment Events to Iterable Events
In this step, you will map the events collected in Segment to the corresponding events in Iterable. This ensures that the data sent from Segment to Iterable is properly categorized. Follow these steps to map Segment events to Iterable events:
1. In the Iterable destination settings, click on the "Event Mappings" tab.
2. Click on "Add Mapping".
3. Select the Segment event you want to map from the dropdown list.
4. Enter the corresponding Iterable event name in the "Mapped Event" field.
5. Click on "Save".
Step 5: Test the Integration
After configuring the destination and event mappings, it's essential to test the integration to ensure that data is being transferred correctly. Follow these steps to test the integration:
1. In the Iterable destination settings, click on the "Test" tab.
2. Select a user from the dropdown list or enter a user ID to simulate an event.
3. Choose an event from the dropdown list to simulate the event.
4. Click on "Send Test Event".
5. Verify that the event appears in your Iterable account.
Step 6: Enable the Integration
Once you have tested the integration and confirmed that data is being transferred successfully, you can enable the integration to start sending customer data from Segment to Iterable. Follow these steps to enable the integration:
1. In the Iterable destination settings, click on the "Settings" tab.
2. Toggle the "Enabled" switch to enable the integration.
3. Click on "Save".
Congratulations! You have successfully integrated Segment with Iterable. From now on, customer data collected through Segment will be automatically sent to Iterable, allowing you to leverage Iterable's powerful marketing automation capabilities for targeted campaigns.
