PLG Growth

PLG (Product-Led Growth) is a strategy that focuses on the product itself to drive user acquisition, conversion, and retention. This approach centers around offering exceptional user experiences and providing value through the product, thereby incentivizing users to not only adopt the product but also recommend it to others. PLG growth involves leveraging the product's capabilities to optimize user onboarding, encourage self-serve product adoption, and facilitate viral distribution. By building a user-centric product that addresses specific pain points and continuously iterating based on user feedback, PLG growth aims to organically drive user growth, increase customer satisfaction, and maximize long-term business success.