Product-Led Growth Funnel

The product-led Growth Funnel is a strategy that focuses on leveraging the product itself to drive customer acquisition, conversion, and retention, leading to revenue growth. This funnel consists of several stages, starting with the acquisition of users who are in need of the product's solution. Once users are acquired, the focus shifts to engaging them through product experience, ensuring that they understand the value and benefits offered. This eventually leads to conversion, where users become paying customers. Building on this, the funnel emphasizes customer retention by continuously delivering value and providing a delightful experience, ultimately resulting in customer advocacy and organic growth. By prioritizing the product experience and leveraging it as a powerful growth driver, the Product-Led Growth Funnel aims to create a self-sustaining model that fuels business growth.