Freshpaint is a powerful analytics and customer data platform that provides businesses with valuable insights into user behavior and preferences. With its seamless integration with Braze, a leading customer engagement platform, businesses can now take their customer experience to the next level. By combining the comprehensive tracking capabilities of Freshpaint with the personalized messaging and automation features of Braze, businesses can create highly targeted and effective marketing campaigns. This integration allows businesses to not only understand their customers better but also engage with them in a more meaningful and impactful way. Whether it's tracking user actions, segmenting audiences, or sending personalized messages, the Freshpaint to Braze integration empowers businesses to drive growth and build long-lasting relationships with their customers.
This integration guide will walk you through the process of integrating Freshpaint, an analytics platform, with Braze, a customer engagement platform. By integrating these two platforms, you can leverage Freshpaint's powerful analytics capabilities to track user behavior and send targeted and personalized campaigns through Braze. This guide assumes you have a basic understanding of both Freshpaint and Braze.
1. Sign in to your Freshpaint account and navigate to the project you want to integrate with Braze.
2. In the project settings, locate the API Keys section and generate a new API key for Braze integration.
3. Take note of the generated API key as you will need it later during the Braze setup.
1. Log in to your Braze account and navigate to the dashboard.
2. Go to the "Settings" tab and select "API Settings."
3. Under the "API Key Management" section, click on "Create New API Key."
4. Provide a name for the API key, select the appropriate permissions, and click on "Create API Key."
5. Copy the generated API key as you will need it in the next step.
1. In Freshpaint, go to the project settings and select "Integrations."
2. Locate Braze from the list of available integrations and click on it.
3. Enter the Braze API key you generated in Step 2 and click on "Save."
4. Your Freshpaint project is now integrated with Braze.
1. Determine the events and user properties you want to send from Freshpaint to Braze.
2. In Freshpaint, navigate to the events or user properties you want to send and click on them.
3. In the event or user property settings, enable the Braze integration.
4. Configure the mapping of Freshpaint events or user properties to their corresponding Braze events or user properties.
5. Save the settings, and Freshpaint will start sending the specified data to Braze.
1. In Freshpaint, go to the "Audiences" tab and create a new audience based on the events or user properties you sent to Braze.
2. Once the audience is created, you can use it to create targeted campaigns in Braze.
3. In Braze, navigate to the "Campaigns" tab and create a new campaign.
4. Specify the target audience, messaging, and any other relevant campaign details.
5. Launch the campaign, and Braze will deliver the personalized messages to the selected audience.
Congratulations! You have successfully integrated Freshpaint with Braze. By combining the analytics power of Freshpaint with the engagement capabilities of Braze, you can now track user behavior, segment your audience, and send personalized campaigns to drive user engagement and retention.
