Integration between Rudderstack and Braze opens up a world of possibilities for businesses looking to deliver personalized and engaging customer experiences. Rudderstack, a powerful customer data platform, seamlessly connects with Braze, a leading customer engagement platform, enabling companies to unlock the full potential of their data. By combining these two innovative solutions, businesses can effortlessly collect, unify, and activate their customer data, gaining deep insights and delivering targeted, timely, and impactful campaigns. Whether it's creating hyper-personalized messaging, optimizing customer journeys, or driving customer loyalty, the integration between Rudderstack and Braze empowers businesses to elevate their marketing strategies to new heights.
This guide will walk you through the steps required to integrate Rudderstack with Braze. By following these instructions, you will be able to send data from Rudderstack to Braze and leverage Braze's powerful marketing automation capabilities.
If you don't already have a Braze account, sign up for one at https://www.braze.com/. Once you have an account, log in to the Braze dashboard.
To integrate Rudderstack with Braze, you will need an API key. In the Braze dashboard, navigate to the "Developer Console" and click on "API Settings". Create a new API key or use an existing one. Make sure to copy the API key as you will need it in the next steps.
If you haven't already, sign up for a Rudderstack account at https://rudderstack.com/. Once you have an account, log in to the Rudderstack dashboard.
In the Rudderstack dashboard, navigate to the "Sources" tab and click on "Add Source". Give your source a name (e.g., "Braze") and select the appropriate source type for your integration. In this case, select "Server" as the source type.
In the Rudderstack dashboard, navigate to the "Destinations" tab and click on "Add Destination". Search for "Braze" and select it from the list of available destinations. Provide a name for the destination (e.g., "Braze") and enter the API key you obtained from Braze in Step 2.
In the Rudderstack dashboard, navigate to the "Destinations" tab and click on the "Braze" destination you just created. Here, you can map events and user traits from Rudderstack to Braze. For each event or user trait you want to send to Braze, click on "Add Mapping" and select the corresponding event or user trait from the dropdown menu. Map it to the appropriate Braze event or user trait.
To ensure that the integration is working correctly, send some test events or user traits from Rudderstack to Braze. You can do this by using Rudderstack's SDKs or by using the Rudderstack API directly. Monitor the Braze dashboard to verify that the data is being received and processed correctly.
Once you have tested the integration and confirmed that data is flowing from Rudderstack to Braze, you can enable the integration in the Rudderstack dashboard. This will start sending all events and user traits to Braze automatically.
Congratulations! You have successfully integrated Rudderstack with Braze. You can now leverage Braze's powerful marketing automation capabilities to engage with your users based on the data collected through Rudderstack.
