Integration between Segment and Braze offers businesses a seamless and efficient way to streamline their customer engagement and marketing efforts. By connecting these two powerful platforms, businesses can effortlessly collect, analyze, and utilize valuable customer data to create personalized and targeted marketing campaigns. This integration empowers businesses to deliver highly relevant and timely messages to their customers, resulting in improved customer satisfaction, increased conversions, and ultimately, business growth. With Segment's robust data collection capabilities and Braze's advanced marketing automation features, businesses can unlock the full potential of their customer data and take their marketing strategies to new heights.
This guide will walk you through the process of integrating Segment with Braze. By following these steps, you will be able to send data from Segment to Braze seamlessly.
1. Sign in to your Braze account and navigate to the "Settings" tab.
2. Under the "API Settings" section, locate your REST API Key. You will need this key to authenticate your requests from Segment to Braze.
1. Sign in to your Segment account and navigate to the "Sources" tab.
2. Click on the "Add Source" button and select "Braze" from the list of available sources.
3. Enter a name for your Braze source and click on the "Add Source" button.
4. In the "Source Settings" page, enter your Braze REST API Key in the "API Key" field.
5. Click on the "Save" button to save your settings.
1. In your Segment account, navigate to the "Mappings" tab of your Braze source.
2. Click on the "Add Mapping" button to create a new mapping.
3. Select the Segment event you want to map to a Braze event from the dropdown list.
4. Enter the corresponding Braze event name in the "Braze Event" field.
5. Click on the "Save" button to save your mapping.
1. In your Segment account, navigate to the "Debugger" tab.
2. Trigger the Segment event you mapped to a Braze event.
3. Check the "Outgoing" tab in the debugger to verify that the event is being sent to Braze.
4. Log in to your Braze account and navigate to the "Dashboard" tab.
5. Verify that the event is being received and processed by Braze.
1. Once you have tested the integration successfully, go back to the "Settings" tab in your Braze source in Segment.
2. Toggle the "Enabled" switch to enable the integration.
3. Click on the "Save" button to save your settings.
Congratulations! You have successfully integrated Segment with Braze. Segment will now start sending your mapped events to Braze for further analysis and engagement.
