Integration between Hightouch and Braze opens up a world of possibilities for businesses seeking to enhance their customer engagement and marketing strategies. By seamlessly connecting these two powerful platforms, companies can effortlessly synchronize their customer data, automate personalized messaging, and deliver targeted campaigns at scale. This integration empowers businesses to unlock deeper insights, optimize customer journeys, and ultimately drive meaningful interactions that resonate with their audience. With Hightouch and Braze working in harmony, organizations can elevate their marketing efforts to new heights, creating a truly integrated and impactful customer experience.
This guide will walk you through the process of integrating Hightouch with Braze. By following these steps, you will be able to sync your customer data from Hightouch to Braze and leverage it for personalized marketing campaigns.
- If you haven't already, sign up for a Braze account at https://www.braze.com/.
- Create a new app within your Braze account to receive the data from Hightouch. Take note of your Braze API key, which you will need for the integration.
Before setting up the integration, make sure you have the following information ready:
- Hightouch API key: Obtain this from your Hightouch account settings.
- Hightouch query: Create a query in Hightouch to define the data you want to sync with Braze. Ensure that the query includes the necessary fields for Braze (e.g., user_id, email, first_name, last_name, etc.).
- Hightouch webhook URL: Generate a webhook URL in Hightouch to send the data to Braze. This URL will be used in the next step.
- Log in to your Hightouch account and navigate to the "Integrations" section.
- Select Braze from the list of available integrations.
- Enter your Braze API key and other required details.
- Provide the Hightouch webhook URL generated in Step 2.
- Test the connection to ensure that Hightouch can successfully communicate with Braze.
- In Hightouch, map the fields from your Hightouch query to the corresponding fields in Braze. This step ensures that the data is correctly transferred and stored in Braze.
- Map the user_id, email, and other relevant fields according to your campaign requirements.
- Validate the field mappings to ensure that the data is being mapped accurately.
- Enable the syncing of data from Hightouch to Braze.
- Choose the frequency at which you want the data to be synced (e.g., real-time, hourly, daily, etc.).
- Set up any additional filters or transformations if needed.
- Run a test sync to verify that the data is being transferred correctly from Hightouch to Braze.
- Monitor the data sync process to ensure that it continues to work as expected.
- Regularly check the synced data in Braze to confirm its accuracy.
Congratulations! You have successfully integrated Hightouch with Braze. Your customer data from Hightouch will now be synced to Braze, allowing you to leverage it for personalized marketing campaigns and enhance your customer engagement efforts.
